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July 24, 2005
End of Indian Broadcast Television Monopoly
Indian public broadcasting (pubcasting) monopoly Doordashan is set to lose its hold on broadcast television. The Telecom Regulatory Authority of India (TRAI) plans to allow commercial broadcast on its airwaves. The move is in hopes that allowing private corporations broadcasting rights will spur development and infuse the industry with private capital. But the high startup costs are a barrier to entry for many would-be broadcasters. Currently, India’s satellite television industry has several different competitors with hundreds of channels offered to viewers, but broadcast television is monopolized by Doordashan. With the new regulation, it is expected that India’s television market will diversify as private corporations such as Star, Sony, and Zee enter the commercial broadcast market.
Posted by admin at July 24, 2005 06:43 AM