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August 05, 2005
China develops TV shows for cell phones
Beijing's Le-TV Media Group Corp., announced recently that ``Appointment'' is China's first TV show made just for mobile phones.
Its makers hope the 25-minute series will capture attention in China's crowded mobile phone market, where entrepreneurs are competing furiously to come up with the latest gimmick.
The competition is intense, but with 400 million customers in the world's biggest mobile phone market, China offers a potential jackpot to the company that invents a new craze.
Last year, one company debuted a mobile phone-based novel written to be transmitted in 70-word chapters.
Le-TV Media hopes to pay for this production entirely through company sponsorships. But if the technology proves popular, viewers would pay to watch future programs.
Posted by admin at August 5, 2005 01:59 PM