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December 14, 2005
India takes on PC gaming with branded product
Indiagames, a Mumbai-based company, is scheduled to enter the global market with its first self-branded product, the PC and mobile device game Emeror Ashoka.
The game which recreates battles from the life of a legendary Indian king who lived in the third century B.C. is India's first attempt to sell its own branded game in the global markets.
Indiagames has signed an exclusive licensing agreement with Electronic Arts, a leading interactive entertainment company, that will bring EA's roster of mobile games to consumers across multiple mobile carriers in India.
Founded in 1999 Indiagames is owned by China's wireless internet company Tom Online which owns 62 per cent of the company. Its key investors also include Macromedia Inc. and Cisco Systems Inc.
According to India's National Association of Software & Service Companies (NASSCOM), a PC game costing between $6 to $7 million to develop in the U.S. could be produced for only $500,000 to $3 million in India, thanks to cheap Indian labor.
Posted by admin at December 14, 2005 06:46 PM