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February 10, 2006
Japan's DoCoMo to sell adds on mobile devices
Japan's 3G mobile phone service provider NTT DoCoMo Inc., is targeting television advertisements as a new source of growth as falling mobile phone charges deminish margins.
DoCoMo announced yesterday a tie-up with broadcaster Nippon Television Network Corp. to create television programs specifically for its cellphones and to use this to sell ads.
The alliance comes as Japan's cellular industry is preparing to offer digitally broadcast TV over cellphones in April. DoCoMo president yesterday said that it is crucial for the carrier to develop its own content rather than recycle what broadcasters already offer.
Posted by admin at February 10, 2006 10:20 AM